Get $50 a month to purchase healthy foods, including fresh fruits and vegetables, for 12 months!

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Program Requirements

¡Más Fresco! Plus is different from the existing ¡Más Fresco! More Fresh Nutrition Incentive program in that it does not require you to be enrolled in CalFresh in order to receive benefits.

All that is required to participate in ¡Más Fresco! Plus are the following:

  • 18 years of age or older
  • Referred by a San Diego County community-based organization that has determined that you could benefit from increased access to and consumption of healthy foods, including fruits and vegetables
  • One participant per household
  • Live in San Diego County

Program Overview

¡Más Fresco! Plus is a partnership between UC San Diego Center for Community Health under ACTRI, San Diego County Health and Human Services Agency, San Diego farmers, grocery stores, and community-based organizations across San Diego County. San Diego County community members who enroll in ¡Más Fresco! Plus will be sent a Foodsmart Foodcard in the mail. The Foodsmart Foodcard is a special debit card that can be used at participating grocery stores across San Diego County to purchase healthy foods, including fresh fruits and vegetables. Each month, for 12 months, $50 will be added to your Foodsmart Foodcard. Once you enroll in the program, you will be provided with a list of the participating grocery stores and their locations as well as a list of the healthy foods that you can purchase with your Foodsmart Foodcard.


The goals of ¡Más Fresco! Plus are to:

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Increase access to and consumption of healthy foods, including fresh fruits and vegetables, among community members who are experiencing health disparities, including food insecurity and diet related chronic disease.


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Improve nutrition and health status among program participants.


This program is part of a University of California San Diego (UCSD) research study that aims to learn how nutrition incentives provided through ¡Más Fresco! Plus affect access to healthy foods, and how they help people consume more fruits and vegetables for better health.

As part of the enrollment process, you will be asked for your consent to participate in this research study. You will also be provided the opportunity to participate in a survey upon enrollment and at 6-months.

If you need assistance with enrolling online, please contact ¡Más Fresco! Plus, at 888-315-6602 or by e-mail at masfrescoplus@health.ucsd.edu, and a ¡Más Fresco! Plus staff member will help you enroll in the program.


The funding available for this program enables us to provide benefits to a certain number of community members each year. Once we reach the maximum number of participants per year, additional community members will be placed on a waitlist for the next year. If you should have any questions about ¡Más Fresco! Plus, please contact us at 888-315-6602 or by e-mail at masfrescoplus@health.ucsd.edu.